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Digital marketing is the process of integrating platforms and customers’ experience through a digital channel. Digital marketing offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications (apps).
Digital marketing uses marketing methods that are primarily dependent on the use of the technologies such as social networks whilst physical marketing depends on the ability of customers to touch or interact with the products and services in order to experience these products in reality.
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