Digital or new media can be categorized as paid, owned, and earned media, and includes everything on the internet, such as websites, blogs, ebooks, whitepapers, social media, videos, podcasts, and emails.

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Utilize on-site search queries

It’s easy for a website to quickly become huge. After all, an e-commerce site can have hundreds of product pages. Add a blog onto that, and you can see how a site can become enormous.

Check your mobile strategy

People are using their mobile devices more and more every day. With that in mind, you should plan for your mobile visitors. But you can’t just implement without checking to see if it’s working or not.

Optimize your site speed

According to Google, the majority of sites are too slow, regardless of industry. Having a slow site can kill your chances of ranking in SERPs and tank your traffic.

Understand your customers

Understanding your customers helps you personalize your content for them. You can start to understand your customers better with Google Analytics’ Affinity reports.

Focus on searcher intent

Searcher intent simply means the reason for why someone performed a search. There’s a pretty old, but still accurate article that breaks searcher intent into three broad categories.


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